Resources to help you master your postcard marketing

Postcards work with your other marketing channels to get more eyes on your brand. You already know a lot about your audience from the emails and ads you use to target them. Now you can take that data to send them beautiful postcards they can hold on to. And since most people need to hear a brand’s message at least 7 times before they make up their mind about buying, postcards give you a unique way to introduce yourself. Learn why you should make postcards part of your modern marketing strategy

Learn how Mailchimp postcards work, how much they cost, and where you can send them. Use postcards to share promo codes, announce an event, recover abandoned carts, or just say thank you. Add them to your multichannel marketing strategy to reinforce the messages you’ve sent through emails, ads, and elsewhere. Learn the basics of sending printed postcards

The one-time send postcard is designed to be the simplest postcard campaign in Mailchimp. Send postcards to an audience of 1, thousands, or somewhere in between. Target any of your contacts around the world and we’ll help you reach them—even if their addresses aren’t stored in your list. Check out the steps for creating a one-time send postcard

Automate your postcards with a recurring campaign. The recurring campaign automatically sends at regular intervals on your behalf, so you can focus on other things. Use this campaign to showcase a product, remind people of events, share promo codes, and more. Choose a schedule and audience, set a budget, and we’ll take care of the rest. With each new send, we’ll check your audience for new contacts or addresses, and order as many postcards as your budget allows. Get the steps for creating a recurring postcard

The abandoned cart postcard campaign helps you turn shoppers into buyers. It targets your online store visitors who add products to their shopping cart and then leave without buying. If a shopper puts stuff in their cart and leaves it there for 24 hours, we’ll automatically send a postcard order to the printer. This delay gives customers a reasonable amount of time to return to your store on their own, or with the help of an abandoned cart email. Use abandoned cart postcards together with promo codes and abandoned cart emails to give shoppers an extra push. See how to create your abandoned cart postcard

In order to receive a postcard, a contact’s first name, last name, and mailing address need to be correctly stored and formatted in your list. Your first and last name fields need to be associated with the merge tags FNAME and LNAME, respectively. The address list field needs to be associated with the merge tag ADDRESS. Learn how to format addresses for postcards

If your business is based in the European Union (EU), or you process the personal data of individuals in the EU, the General Data Protection Regulation (GDPR) affects you. We’ve updated Mailchimp signup forms to help you stay compliant with this law. Our optional GDPR-friendly forms include checkboxes for opt-in consent, and editable sections that explain how and why you are using data. After you set up your GDPR-friendly form, you can create and send to segments of your audience that have consented to receive direct mail. Learn how to use GDPR forms to collect permissions for postcards

You don’t have to send a generic postcard to all your contacts at once. Keeping your sends targeted makes it easy to customize your content based on who you’re talking to. If you have a large list of contacts, smaller, segmented mailings can even help your budget go further. Decide which segments of your audience are most likely to engage with your postcard and get the best ROI. Learn more about segmentation

How Do Postcards Work? The 2 Step Process That Will Change Your Business

Do it Right

I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.

I did call, got the information and my questions answered and ordered my long distance service changed.

The company who offered me the long distance service was using a time tested 2 step selling process:

Step 1. Generate a lead – Get me to call their 800 number

Step 2. Provide the requested information – Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.

What's So Good About 2 Steps

It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).

You aren't getting the prospect or existing customer to part with any money just yet.

You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales.

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.

You can then recontact the ones who you didn't complete a sale with when they first inquired, preferably until they do buy from you.

IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering.

Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.

The Most Effective Use of Postcards

The purpose of your postcard's message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.

Your message needs 3 parts to be most effective:

1. A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings).
2. A good reason for them to contact you NOW.
3. A simple, easy way for them to respond (an 800 number for example).

Your message should be short and to the point. Short messages on postcards produce more leads than long ones.

For example:

Call 800-555-1212 for Your Copy of Our Free Report:

What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits

Offer ends 5-5-2006 (Print a date 3 weeks from your mailing date to create some urgency)

Lots of people will respond to find out what they might not know. Don't forget, they responded, which is proof they have at least some interest in the information you have created a curiosity about.

This method works and is sure to produce a large number of inquiries if sent to your proper market.

This 2 Step Marketing Process Works

Use the tips you have read here to create your next postcard's message and see what happens.

You will generate a bunch of leads from people who are truly interested in your products and services.

PostcardMania Can Help!

If you need help in designing your sales process to maximize the results of your mailings we can help.

We are experts in using postcards to expand businesses, aid in fund raising and flat out getting response to postcard mailings.

Just call 800-628-1804 or write us an e-mail and we will do what we can to help ensure your success.