Why do fast fashion companies outsource?

15 Apr.,2024

 

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Outsourcing clothing manufacturing processes is probably the secret weapon of countless fashion entrepreneurs who have succeeded in growing their businesses while preserving their creative spark. 

This is not something the fashion industry is a stranger to. And with mounting inflation challenges, it’s not a big surprise why more and more apparel businesses outsource their production to a third party.  As a matter of fact, the USA outsources 97% of its clothing to foreign countries. While some might view outsourcing through cautious eyes, time has shown that outsourcing does not mean a drop in quality but rather a more feasible way to operate in an unforgiving industry.

We’ll discuss outsourcing pros and cons in the apparel industry with a specific focus on the benefits small businesses like yours can enjoy, so you can decide whether to take the leap or not. 

We’ll also probe into some challenges you might face; after all, we all know that it’s not all sunshine and rainbows, and we will also share how to overcome these hurdles to truly thrive in this cut-throat industry.

How do you Outsource Manufacturing in the Clothing Industry?

In fashion, outsourced manufacturing typically involves contracting third-party manufacturers, commonly known as garment factories or textile mills to create the final product. 

This process entails sharing design specifications, special materials you use, and production requirements with your chosen partner, who is responsible for turning your designs into reality.

To demystify the whole process, it’s worth mentioning that even if you are not producing your fashion output in-house, working with the right partner won’t result in you losing your brand’s identity. Your clothes will still have the soul of your brand, and fashionistas worldwide will love and adore them, but the best thing about it all is that the entire process will not financially burden your business as it normally would if you were producing them in-house.

The Pros of Outsourcing Manufacturing for Small Businesses

Now, we’ve established that outsourcing will allow you to operate as usual, but you can do it for a fraction of your budget. Let’s explore some of the most significant pros of outsourcing.

Cost Savings

Substantial cost savings in a time of economic instability is music to the ears of every fashion business owner. You can save on labor expenses by shifting product development to areas with lower labor costs, and on top of that, working with established manufacturers can help to reduce material costs since manufacturers often have access to better prices due to bulk purchasing.

Still, you have to look into each facet of the operation. Even if the garment factory produces valuable fashion pieces at a fair price, high shipping costs can be a huge deal breaker. 

Moreover, outsourcing can also help reduce infrastructure and operational costs. Instead of investing in the latest production equipment or maintaining a large workspace, businesses can rely on a third-party manufacturer with the necessary resources.

Improved Efficiency and Productivity

The biggest advantage of outsourcing fashion manufacturing is probably the ability to capitalize on the expertise and experience of skilled manufacturers that have a knack for creating scintillating fashion pieces. These professionals can help identify production bottlenecks, streamline processes, and ensure products are made to the highest possible standards. This results in improved efficiency, faster production times, and a higher-quality end product.

Increased Flexibility

By operating this way, you enable your business to be more agile, especially when responding to market trends and fluctuations in demand. Working with a third-party manufacturer allows you to scale production up or down as needed, saving you time and resources in the long run. 

This increased flexibility can give your small business a crucial advantage over competitors that may struggle to adapt quickly.

Reduced Risk

Lastly, outsourcing can help reduce the risks of owning and operating a manufacturing facility. This includes potential fluctuations in raw material costs, supply chain disruptions, and regulatory compliance issues. By partnering with a reputable manufacturer, you can share these risks and better navigate them while also capitalizing on the expertise of your manufacturing partner.

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The Cons of Outsourcing Manufacturing for Small Businesses

While outsourcing clothing manufacturing can undoubtedly offer financial benefits to small businesses, there are certain drawbacks that you absolutely have to pay attention to. 

Quality Control Challenges

One key issue with outsourcing manufacturing is the potential for quality control problems, as manufacturing may not be directly supervised. Ensuring strict quality standards and communicating with overseas suppliers is essential to preventing these issues.

Intellectual Property Risks

Another considerable risk is the theft of intellectual property. Some of your designs may be stolen or replicated without authorization, damaging your reputation. To mitigate this, impose strict non-disclosure agreements with overseas manufacturers and carefully monitor potential knockoffs.

Dependence on Third-Party Manufacturers

Outsourcing also introduces dependence on third-party manufacturers, who may not have your small business’s best interests at heart. This can result in delays, a negative impact on brand reputation, and a loss of control over production processes.

Ethical Concerns

Many countries where outsourced manufacturing takes place have lax labor and environmental regulations. By outsourcing to these locations, you may inadvertently contribute to unethical practices. To avoid this, scrutinize the supply chain closely and work with factories with fair labor and sustainability certifications.

So, is outsourcing manufacturing the right decision for your small fashion business? The answer largely depends on your current situation and business needs and whether you are confident that you can set up a solid network and rely on manufacturers to fulfill their orders consistently.

Outsourcing can pay dividends in the long run if you can find the right partner and ensure that both parties are satisfied with the business arrangement.

Best Practices For Outsourcing Manufacturing

We have established it’s not a walk in the park to set up effective relationships with third-party manufacturers. However, apparel industry veterans have developed software solutions that will simply make your life much easier, despite this being one of the most complex sectors.

Apparel manufacturing entails intricate supply chain management with diverse suppliers, manufacturers, and contractors, presenting visibility, control, and automation challenges. However, an ERP solution can revolutionize outsourcing, infusing efficiency and efficacy into the process and fueling a burst of productivity.

1. Supplier management

With a centralized database, an ERP solution empowers apparel companies to effectively manage suppliers, assess their capabilities, and evaluate performance. It streamlines supplier evaluation, contract negotiation, and performance tracking, capturing vital metrics like delivery time, quality, and production costs, in a perplexing web of data.

2. Purchase order management

The creation, approval, and management of purchase orders for outsourcing apparel production are seamlessly streamlined by an ERP system. By automating purchase order generation based on demand forecasts, managing approvals and revisions, and tracking order status in real time, the ERP solution ensures timely and accurate communication with outsourcing partners, reducing the uncertainty and ambiguity associated with outsourcing.

3. Production tracking and monitoring

ERP software provides unparalleled visibility into the progress of outsourced production orders, unraveling the mysteries of production status, inventory levels, and quality control. By offering real-time insights, apparel companies can promptly address any bottlenecks or issues, keeping the production process on track and minimizing delays.

Choosing the Right Partner

Several key factors to consider when outsourcing clothing manufacturing include location, cost, quality, communication methods, and delivery times. Firstly, you need to determine the location of your outsourcing partner. Most United States or Europe-based companies outsource to Asian countries which have considerably lower labor costs, such as Vietnam or Bangladesh. And lately, it’s not uncommon for apparel businesses based in the US to outsource their manufacturing process in Mexico, as the adjacency between the two countries allows for fast and cheap shipping.

However, remember that working with offshore partners can sometimes lead to communication difficulties and longer shipping times. And since communication plays a significant role in outsourcing, it’s imperative to choose a partner with whom you can communicate without a hitch. 

In addition to that, conducting site visits can also help you gauge the quality of your potential outsourcing partner’s work, and you can also ensure that the working condition is safe and conducive in that particular garment factory. Sustainability and care for human labor are not merely fleeting trends but essential priorities for ethical and responsible business practices. And as a responsible business owner, it is imperative to ensure that your potential outsourcing partner’s working conditions align with these principles. 

Bottom Line

Outsourcing clothing manufacturing in the apparel industry can offer significant advantages for small businesses, but it also comes with potential challenges that need to be carefully considered and addressed. 

By carefully considering the pros and cons of outsourcing manufacturing, you can decide whether this method of operating is right for you at this particular time for your business. If the answer is yes, consult the tips we discussed above and ensure that you are navigating this business with data and knowledge at your side.

Fashion stores always seem to have a million new products to constantly keep up with the customer’s needs. But have you ever considered how they make their clothes so quickly?

If you go into your closet right now, it’s likely that most of your clothing tags read, “Made in China.” This is a result of large retail companies like H&M and Forever 21 using a technique called outsourcing to produce their clothes. Outsourcing occurs when a company hires an outside party to create their products. With large companies, this often occurs in locations outside of the country, in places where there are lower working wages so the cost of making the products is cheaper. This is the reason that H&M and Forever 21 are capable of selling clothes for cheap prices. However, this comes at a cost. 

 

These department stores often outsource in Asian countries, such as China, India, Cambodia, Bangladesh, Thailand, and Myanmar. Some of these countries have labor laws that aren’t as good as the U.S. For example, in 2017, there was a violent riot of workers in a Myanmar H&M factory protesting poor labor conditions. The Myanmar minimum monthly wage was only $63, with 6-day work weeks. Therefore, they only made roughly $2.63 a day

 

Moreover, the people working in these factories often have to work faster to keep up with the production of new clothes that keep stores in style, which is where the term fast fashion comes from. Since the production is so rapid, the quality of the clothing material is also quite cheap. This lifetime of a piece of clothing made in fast fashion is short, forcing you to buy new clothes over and over again. It takes a large amount of energy and resources to make clothing in fast fashion. For example, 500-1800 gallons of water are needed to produce the cotton in a single pair of jeans.

 

Fast fashion relies on cheap labor that doesn’t support employees and creates low-quality, non-eco-friendly products. To avoid supporting these companies, here are some things you can do to instead of purchasing fast fashion:


1) Thrifting
People resell older clothing in thrift shops that have usually already been worn for cheaper prices. Thrifting has become very popular in recent years and it’s also a sustainable option because you’re extending the lifetime of a piece of clothing by buying someone else’s clothes they no longer wear. Also, some places where you can buy second-hand clothing around Chapman are Deelux and other antique shops. 

2) Online Thrifting
Besides physical thrift shops, there are many different online thrifting websites such as Thredup and Depop. Anyone who makes an account on Depop can resell their clothing for free by taking pictures of their clothes and posting them to their account. 

3) Buy from Sustainable Brands
Some sustainable brands are Reformation, Everlane, Tradlands, and Patagonia. 72% of the Patagonia clothing line uses recycled materials and also made a goal for complete carbon neutrality in 2025. Patagonia also has their Worn and Wear service, which is where a customer resells their used Patagonia clothing back to Patagonia and they receive online/in-store credit in return. Other people can then buy these used Patagonia products for cheaper prices. They also treat their employees well, granting them paid maternity and paternity leave as well as on-site child care. Patagonia also holds pop-up events at the Seed’s People Market in the Anti-Lab Mall in Costa Mesa. Because of the higher quality material and worker benefits, the cost of the clothes is also more expensive, but it’s great if you can afford to buy sustainable clothing!

4) Repair your Clothes

If you accidentally rip a hole in your jeans, take out a needle and thread to patch it up. Also, if you can’t repair your clothes on your own you can bring them to a clothing repair service that can do it for you!

5) Learn more about Fast Fashion 

You can always learn more about fast fashion. Some interesting documentaries regarding fast fashion and outsourcing are the True Cost on Netflix and River Blue.

6) Get involved
There are some student organizations on campus such as CU Thrifties and Civic Engagement’s Swap Not Shop that promote sustainable fashion. 

 

Now that you know a bit more about fast fashion and outsourcing, we encourage you to think about your decisions regarding your clothing purchases more!

 

Thank you to Maya Cheav for writing this guest piece! Subscribe to our Green Panther Newsletter here! Also, make sure to follow us on Instagram @sustainchapman!

Why do fast fashion companies outsource?

Fast Fashion and Outsourcing - Fashion stores always seem to have a million new products to constantly keep up with the customer’s needs. But have you ever considered how they make their clothes so qu